3 Guerrilla Marketing for 2022 [Low Cost Marketing]

GUERRILLA MARKETING- High Sales Through Low Cost Marketing

Today I’m going to show you a NEW  MARKETING strategy for 2022 that IS Guerrilla Marketing

In fact, I recently used Guerrilla Marketing strategy to expand My Business.

First, we understand what is Guerrilla Marketing?

Guerrilla Marketing- It is the Marketing idea for the small business. It is unconventional method not a conventional method. Energy and Brainstorming are consumed more in Guerrilla Marketing. People Imagination engagement power is more in this type of Marketing strategy.

"Grasping the attention to generate the Memory” in Less Money, less energy, less man power and without spending extra money, the brands will viral. It is very Unique to target the people mind. It is word of mouth if it is store in people mind and that is the principle of Guerrilla Marketing.

"Every Talk become a Talk of Town only for a short period unless you work upon it consistently". If this become world of mouth then you become a talk of the town if you work upon it consistently and that is Guerrilla Marketing.

let's dive in......

Types of Guerrilla Marketing 

Type #1: Influencer Viral Marketing

Type #2: Presume Marketing

Type #3: Experiential Marketing

3 STEPS OF GUERRILLA MARKETING

TYPE #1: INFLUENCER VIRAL MARKETING

Influencer Viral Marketing is working on Extreme Emotional Engagement. It is the type of Marketing where People’s share this through social media to make other feel delightful and to build their reputation. So it will store in people’s memory. 

Effective Influencer Viral Marketing strategies use people's online habits to prompt them to unwittingly transmit a message within their social network. 

MECHANISM OF INFLUENCER VIRAL MARKETING 

Advantage of Influencer Viral Marketing

1.  Usually Cheaper than Traditional Ad Campaign
2.  Easy way for smaller campaign to get their name out in the mainstream.
3.  Has potential to become very popular.

Example of Influencer Viral Marketing

PAYTM is the one of the example of Viral Marketing. The quotes (“KUCH AUR NHI BAAS PATYM KARO”) is viral in India.  

TYPE #2: PRESUME MARKETING

Presume Marketing is the marketing where product is shown in unusual Way. The presentation of the product is done in such a way that it increases the recognition of product in public places.

TYPE #3: EXPERIENTIAL MARKETING

Experiential Marketing tells about experiences as strategic differentiators in a competitive marketplace. Customer Engagement is seen as critical to improve customer acquisition and retention and therefore profitability for organizations. Satisfaction, loyalty and word of mouth advocacy are seen as antecedents to Customer Engagement. Customer engagement also was a composite variable.

The principle of Experiential Marketing is to engage your customer by providing free gifts.

Experiential Marketing Example

Jet Airways is the one of the example of Experiential Marketing. They give Free Skinn Perfume to the business class customer. Another example of Experiential Marketing is COCA COLA. Coca-Cola taught the world to sing through its iconic “Hilltop” ad. More than 40 years later, the brand invited the people of India and Pakistan – two groups used to living with conflict – to share a simple moment of connection and joy with the help of technology.

Now I’d Like To Hear From You If you have any Question

There you have it..

My Marketing Strategy for 2022 

Now I’d like to hear from you……

Which Guerrilla strategy from this post are you ready to try first?

let me know IF YOU HAVE ANY DOUBT  by leaving a comment below.