Location: New York, NY, USA
Company: Tastemade
Job Position: Research Analyst
JOB DESCRIPTION:
Qualification:
Education:
Bachelor’s
degree
Experience:
- 1 - 3 yrs experience in a related role.
- Experience working in social video and experience with social insights & analytics platforms required.
Job Responsibility:
Create and craft audience and content insights, working closely with sales & strategy internally in pre-sale to effectively tell a cohesive Tastemade story that is highly strategic and thoughtful.
- Work closely across internal teams to analyze data from multiple sources in order to tell the most effective story for potential brand partners.
- Assist on and execute measurement and research studies post-sale (brand lift/content effectiveness).
- Analyze test result data and summarize key insights on brand performance.
- Serve as a source of guidance for Account Managers as it comes to reporting and post-campaign insights.
- Work on proactive reports on advertising effectiveness, consumer, and industry trends.
- Remain at the forefront of industry research best practices.
- Ensures that quality of research included RFP deliverables meet client expectations.
- Keep research trackers and folders up to date.